Swedish companies, like Volvo or Ikea, traditionally stand for reliability, comfort and youth. They are very popular on their home market and all around the world because they are masters of their trade through trendy or high quality products.

With the same Swedish heritage, Gislaved continues this tradition. The Gislaved brand is over hundred years old and with time has created an image and an identity that have helped to build up a strong consumer awareness of the brand in the marketplace. From dealer price lists to local press advertising, uniformity and consistency in colour, logo usage, text and graphics create a strong, positive image for the Gislaved brand. The yellow stands for power and youth, combined with the more settled blue; the Gislaved brand therefore symbolises stability and innovative development.